Data Science + Human Behavior

using data science to investigate human behavior

Donna J. Bridge, Ph.D.

Cognitive neuroscientist with over 10 years of experience using complex human behavior and brain data to understand how people think.

I am a professor at Northwestern University Feinberg School of Medicine. In my free time, I practice yoga in a hot room while waving around weights (it's actually a lot of fun), cook vegetarian food, and play board games with my husband. I also enjoy self-reflecting and thinking about life.

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Consciousness continuum

Unconscious and conscious processes govern our behavior.

The eyes are the window to the brain

Using eye movements to read minds.

Memory is malleable

Our memories say more about who we are than who we were.

Active learning

Actively using memory to enhance learning.

Remembering the forest or the trees

Emotion influences what we pay attention and what we remember.

The art of experimental design

Coming Soon. Three key approaches to apply to design to test causal inference.